This week Puente Romano Tennis Club in Marbella is hosting one week of professional tennis. It is the 5th edition of the Challenger Tournament, ATP Challenger 125 this year. And for the first time it is not only a men’s tournament but also a women’s WTA 125.
Out of the 25 players from the top 100 of the best players in the world, 15 players are in the women’s tournament and 10 players in the men’s which impresses the CEO Janus R. Nielsen from the main sponsor AnyTech365 because the men’s tournament is a Challenger.
“I am very excited about this year and hopefully we can grow the tournament to the next level with the girls in the mix as well. Marbella is an iconic city, so I think it is also one of the reasons why we have such an amazing field”, says Janus R. Nielsen.
It is not a coincidence that the IT-company AnyTech365 once again is presented as the main sponsor of AnyTech365 Andalucía Open. Janus R. Nielsen, CEO and founder of AnyTech365, is originally from Denmark but decided to live in Marbella twenty years ago. He is proud to be able to participate in doing something positive for the city Marbella.
“The plan is to make the tournament bigger and hopefully one of the biggest in Spain and Europe but of course it takes time. One of the reasons why I wanted to go into this event was to make it grow because Marbella needs and deserves a tournament like this, says Janus R. Nielsen and continues:
“Everyone who lives here knows what Marbella can offer and how nice it is to be here, so of course we need to have an international top event that can bring attention to the city”.
Marbella and the luxurious surroundings attract players. At the press conference last week, the CEO said that he talked with many of the players last year, where he was told that this is one of the nicest places to come because of the stadium, the hotel and the surroundings. It is one of the reasons why he wants to bring this tournament forward, and try to bring more sponsors to make the event even bigger.
Also, Janus R. Nielsen told that AnyTech365 has grown tremendous since they started being sponsor for the tennis tournament. AnyTech365 made a big partnership with MediaMarkt half a year ago and therefore they are going to hire 500 new employees over the next couple of years. And that is due to their involvement to the tournament.
It is not a coincidence that the CEO decided to be the main sponsor for a tennis tournament. Janus R. Nielsen is a former professional handball player and has a big passion for sport.
“Obviously, I am a sport fanatic. I have been doing sport all my live and wherever I go I watch sport. It is a very big part of my life. If I should do something apart from creating companies, I should create sport events and to be able to be a part of putting Marbella back on the map through a sport event is important for me”, says Janus R. Nielsen.
You can buy tickets to the tournament here.